The two firms, with eight employees and more than twenty years of area operation between them, are collaboratively linking each others' services and expertise to offer a complete spectrum of solutions to their new and existing clients.

"We're an advertising agency. Our clients look to us for creative, production, marketing and media services for print and broadcast." said Peretz. "Of course, now they also need website design and promotion. This partnership makes that happen."

Glade discovered the internet after ten years as a traditional graphic designer. "We immediately recognized the web's vast potential and we've pretty much specialized in websites since '96," said Glade. "As our focus on the web and digital video became clear, we naturally began phasing out our involvement in other media. Of course, our clients often need those services, too."

Now, rather than operating from different angles at different times, each firm can offer completely integrated services using a unified creative team. "It's a wonderful mix for the two of us, and a 'one-stop-shopping' convenience for our respective clients." said Peretz, "We now offer award-winning web design to ours, and Advantage Type & Graphics offers award-winning advertising and marketing to theirs."

The firms' clients will see no change, other than the enhanced services each now offers. Webdesigncentral@Advantage Type & Graphics can be reached at 802-645-9631 and on the web at www.webdesigncentral.com. Advertising Directions can be reached at 802-297-9600. Their website, coincidentally enough, is now under construction.